4 Ways to Attract New Website Visitors Today

4 Ways to Attract New Website Visitors Today

Right now, people have more unrestricted access to information, entertainment and other content than in any other time in history. While that is great for people looking to be informed, educated or entertained, it can present a challenge for online marketers seeking to capture the biggest possible audience.That’s because there’s simply more competition for your target audience than ever before. So if the content you are using to attract visitors to your pages isn’t interesting, cutting edge and exciting, you are going to have a difficult time getting people to visit or stay on your pages once they land there.

1. Would You Be Interested In Your Content?

A good starting point in determining whether the content you are providing is vital and engaging for your target audience is to consider whether you would be interested in your pages if you were an outside visitor looking for content within your niche.
Why would you be drawn to your web pages? What are you offering your visitors that they can’t get anywhere else? How are you communicating to your core audience that the content you offer is unique, entertaining and engaging?
Think about these questions and then identify the areas where you are failing to live up to your own standards. Those are the areas you should then focus on repairing.

2. Be Controversial … But Not TOO Controversial!

If you want to attract eyeballs, you need to have something to say. Choose topics within your niche that are “hot button” issues. Visitors arrive on your pages with their own opinions, but if you have something relevant and insightful to say about a current event or a controversial issue within your niche, they are going to want to hear it.

Yet you should temper your words so that you don’t go too far, otherwise you risk turning your visitors off. Stay away from extreme views or radical arguments. You can and should take a stand based on your beliefs, experience and knowledge, but avoid giving the impression that you are close-minded or fanatical.

Visitors to your pages want to feel as if they are engaging in a conversation, not listing to a diatribe or monologue. Invite others to share their thoughts and let them know you value what they have to say. That way they will be more likely to return to your pages later.

3. Sex Sells

There’s no way around it: Sex sells. It’s simply the way we are hard-wired as humans. We are attracted to anything that turns us on or stimulates our sexual curiosity.

Obviously, this is something that successful marketers have known about since the beginning of time – or at least the beginning of advertising. If you want to attract more visitors to your pages, look for ways to ratchet up the sex appeal – even if your subject matter doesn’t ordinarily lend itself to being sexualized.

Sexy images are also always a huge draw, especially when they are used tastefully. Consider what your core audience wants, then give it to them.

4. Mimic the Most Popular Sites in Your Niche

With Internet marketing, there’s usually no reason to reinvent the wheel. Conduct a little research to determine what the most successful marketers in your niche are doing, then steal their best ideas and make them your own.

Obviously, you don’t want to plagiarize or do anything unethical. But you can discover the most successful themes and topics and put your own spin on them in order to capture more visitors. Observe market forces to recognize what the public wants, then provide them with it.

One of the biggest benefits of the Internet is its global scale and universal timeliness. Whatever niche you are working in, there are certain to be hundreds – if not thousands – of other people competing for the same audience you are targeting.

By giving your visitors content that you would find interesting, focusing on hot button issues that fans of your niche have strong opinions about, injecting sex appeal whenever and wherever possible, and stealing the best ideas from the most successful marketers in your niche, you can choose topics that draw more visitors to your website.

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3 Steps to Creating High-Converting Headlines

3 Steps to Creating High-Converting Headlines

Headlines are the single most important part of any marketing document, be it an email, a sales letter, squeeze page or paid advertisement. That’s because the headline is your first and only opportunity to capture the attention of the prospective customer.If you headline fails to make an instant, immediate impression upon your reader, they will stop reading further and probably are lost to you forever.

The best headlines – those that grasp your page visitor by the lapels, shake them up and refuse to let go – share three common traits. If you ensure that your headlines always includes these three qualities, you can attract a greater number of prospects to spend more time with your copy and enhance your chances of converting them into a long-term customer, which is the ultimate objective of any marketing document.

Clarity Is King

The first and most important quality of any great headline is that it can be immediately understood by anybody who is reading it. The more clarity a headline has, the more appealing it will be to page visitors.

If your headline is in any way ambiguous, confusing, or doesn’t provide a clear and concise message that can be grasped instantly, it is going to turn readers away in droves. Clear, easy to understand headlines should be as specific as possible.

Remember, the people who are landing on your pages or seeing your ads are looking for solutions and answers. The last thing they want to do is to spend more time trying to figure out what is meant by an ambiguous or uncertain headline. Be as clear as you can possibly be.

Headlines Have Two Parts

The most effective headlines have two parts: The headline itself and the sub-headline, also known as the “sub-head”. One way to think of it is like this: The headline is the bait that gets the prospect in the door and the sub-head is what you use to hook them in so they will keep reading.

A clear and concise headline is critical, but by itself it usually is not enough to fully engage the reader. It needs help – in the form of a great, informative sub-head that boosts the clarity the reader gets from the headline.

The sub-head acts to reaffirm the reason why your reader has landed on your page or looked at your ad in the first place. It should set the stage for the story your content is about to tell them.

The Best Headlines Include Numbers

There is a whole body of research that proves that people using the Internet are astronomically more likely to click through on a headline that includes a number than one that simply includes words. This has something to do with the way our minds are wired.

Numbers express certainty. They subconsciously tell the reader that there message expressed in the headline is based on substance and fact, so people seeking solutions or answers online are naturally more attracted to headlines that include numbers than they are to just words.

The numbers you put in your headlines can include all kinds of figures, including percentages, the amount of things on lists, time measurements, and so on:

“3-Day Free Trial for All New Subscribers”
“Top 5 Ways to Shed Weight Fast”
“Increase Sales by 30% in 30 Days Using This One Weird Trick”

Generally, the number will be in the main headline rather than the sub-head. But the information in the sub-head should support whatever number you include in the headline.
These three qualities are so widely used that headlines that don’t include them are often perceived as jarring or off-putting – and usually fail to convert. Successful marketers understand what works and what doesn’t, so they gravitate toward the tried and true in order to maximize their results.

If you keep your headlines clear and to the point, include sub-headlines that support the primary point of the main headline, and include numbers to give your headline substance and authority, you can exponentially increase your conversion rates regardless of what type of marketing document you are using.

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