To paraphrase legendary Green Bay Packers coach Vince Lombardi, “Getting customers to click through your web page isn’t the everything … it’s the only thing!”
The purpose of the click through page is to drive visitors to the next step in your sales funnel. As such, it needs to include at least these seven different elements.
<strong>A Clear CTA Button </strong>
One of the biggest mistakes many marketers make is making it too difficult for page visitors to act on their CTA.