5 Key Components to an Effective Content Marketing Strategy

5 Key Components to an Effective Content Marketing Strategy

There’s more to your content marketing strategy than your content. You can create as much content as you want. But, it won’t get you anywhere without brand visibility, repeat traffic, social media marketing, and other factors.

The following 5 key components will help ensure that you put your content to good use. When you spend time or money generating content, you don’t want it to be wasted. Pay attention to these 5 components:

  • Brand visibility
  • Website traffic
  • Calls to action
  • Multiple channels
  • Quality content

Continue reading “5 Key Components to an Effective Content Marketing Strategy”

Creating a Social Media Business Profile That Connects with Customers

Creating a Social Media Business Profile That Connects with Customers

You’re likely already using social media as a part of your marketing strategy. If you get a lot of traffic to your website and don’t get a lot of attention on social media, then your business profile may be turning potential customers away.

Social media business profiles that connect with customers are more likely to result in high-converting traffic to your website. Continue reading “Creating a Social Media Business Profile That Connects with Customers”

Tips for Triggering an Emotional Reaction in Your Sales Copy

Tips for Triggering an Emotional Reaction in Your Sales Copy

 

The use of emotion in marketing goes back hundreds of years. Though, in the past hundred years, triggering an emotional reaction has become a science. Businesses have spent millions of dollars trying to learn which phrases, colors, layouts, images, and words are most likely to connect with people.

You don’t need to spend millions to gain these same benefits. You can learn from the research that’s already been performed. Continue reading “Tips for Triggering an Emotional Reaction in Your Sales Copy”

Tips for Increasing Your PPC Ad Campaign Click-through Rate

Tips for Increasing Your PPC Ad Campaign Click-through Rate

PPC ad campaigns remain an effective way to instantly gain conversion-ready prospects, as long as you know how to run your campaign.

If you do a great job of attracting the right visitors, the traffic that you generate from PPC ads is more likely to result in sales. Though, this will mean nothing if you can’t get people to click your ads. Learning how to increase your click-through rate will help you make better use of your PPC ad campaigns. Continue reading “Tips for Increasing Your PPC Ad Campaign Click-through Rate”

Increase Your Search Rankings with the Proper Use of Metadata

Increase Your Search Rankings with the Proper Use of Metadata

There are many components to search engine optimization. While it’s important to focus on keyword research, building backlinks, mobile optimization, site structure, and internal linking, there is another factor that may need your attention. Metadata should be an integral part of your SEO.

Metadata is defined as data that refers to other data. In the case of web page metadata, this helps search engines determine what type of content is contained in your web page. The following metadata is among the most important:

  • Title
  • Description
  • Structured data

Continue reading “Increase Your Search Rankings with the Proper Use of Metadata”

How to Deal with Negative and Positive Business Reviews

How to Deal with Negative and Positive Business Reviews

 

Most consumers research products and services before making a purchase. One of the most used sources is other people’s reviews. In fact, about 88 percent of consumers look at these reviews. So, it’s important to pay attention to how you handle negative and positive business reviews.

The way that you handle the negative reviews says a lot about your business. If you constantly defend your product or service, you’re not doing yourself any favors. Here are a few tips that you can use to learn how to deal with negative and positive reviews. Continue reading “How to Deal with Negative and Positive Business Reviews”

Including Local Search Optimization in Your Marketing Plans

Including Local Search Optimization in Your Marketing Plans

 

As an internet marketer, the majority of your marketing plans are probably focused on a global or regional market. But, honing in on a local market can help increase sales and gain new customers. You can think of this as a form of niche marketing.

When you target a local market, you can increase your chances of gaining new customers in that particular region. This offers numerous benefits. It helps increase word of mouth advertising, helps you cut through the competition, and gives you a better chance of increasing your sales.

How do you go about targeting a local market with your search optimization? I’ll show you how, with the following methods. Continue reading “Including Local Search Optimization in Your Marketing Plans”