The customer experience that you provide on your website can have a major impact on your conversion rates. There’s more to an effective website than making sure it loads quickly and is easy to navigate. You also need to pay attention to the overall experience.
Find out how to create a personalized web experience to increase conversion rates.
Examples of Personalized Web Experience
Improving the user experience on your website will keep your customers coming back. It’ll also help increase your conversion rates. But, you need to decide how to improve the user experience. Here are a few examples of how you can achieve this:
- Analyze your current website traffic
- Create a localized experience
- Create a sign-in option
- Include personalized ad placement
- Use personalized email marketing
- Personalize your direct messages
Analyzing Your Current Website Traffic
You should first analyze your current website traffic to get a sense of what your visitors are looking for. Pay attention to the pages that get the most traffic.
Depending on the analytics software that you use, you may even receive beneficial information about the demographics of your visitors. This may include age, gender, and location.
Use the information that you find to tailor your site towards the preferences of your key demographic. For example, if you’re targeting an older generation, you may not want flashy graphics or animations. When targeting the younger crowd, you’ll want to take advantage of video and social media.
Creating a Localized Experience
After analyzing your traffic, you can get started on some of the personalization steps. First, you should consider creating a localized user experience. This means including information and content intended for people in a specific region.
Create a Sign-in Option
You can add further personalization by allowing visitors to create a membership and sign into the site. Include a basic member’s dashboard, with options for changing the layout of the site, the feature, and possibly the color scheme or theme.
You could also combine this sign-in option with other programs, such as loyalty reward programs and membership plans. Allow your customers to view their orders, track their progress, or view other stats related to their purchases or the use of your products or services.
Include Personalized Ad Placement
Amazon and other affiliate advertising opportunities allow you to place advertisements on your site that display ads based on the browsing habits of the website visitor.
For example, after browsing for products on Amazon, if an internet user visits your website, they’ll see recommendations based on their recent browsing activity.
Personalize Your Direct Messages
When you send customers or members a direct message on Twitter, Facebook, or any other social media platform, you should include their name in your message. Don’t create a generic auto-responder that sends out messages. Instead, take the time to type out a quick message.
If the message is going to contain details, you could copy and paste the crucial information, while hand-typing the intro and ending message.
These small steps can go a long way towards improving the overall user experience of visiting your website and buying your products or services. You should also pay attention to other aspects of your site, including cross-browser compatibility and page load speed.
The goal of creating a personalized user experience is to make the process of visiting your site more comfortable. You want your customers to feel at home when they visit your site. By creating a personalized experience for your visitors, you can build trust and gain repeat traffic.
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Online Business Breakthrough – Chris and Susan Beesley