How to Properly Use Hashtags for Social Media Marketing

How to Properly Use Hashtags for Social Media Marketing

Hashtags are useful for helping people discover your social media posts. Twitter was one of the first social networking sites to make good use of hashtags. But, they’re now an important part of all social networking sites, including Facebook, Pinterest, and Instagram.

While hashtags are useful, they can also have a negative impact on your marketing efforts. You need to be careful with how you use hashtags in your posts. So, with that in mind, you should learn how to properly use hashtags for social media marketing. Continue reading “How to Properly Use Hashtags for Social Media Marketing”

4 Ways to Offer Proof in Your Online Marketing Claims

4 Ways to Offer Proof in Your Online Marketing Claims

No matter how honest you are with your marketing efforts, consumers aren’t so quick to accept your claims without proof. When you say that your product or service offers a specific benefit, consumers want some sort of evidence that backs your claims.

Including proof isn’t hard. It’s an extra step, but it can go a long way towards increasing conversion rates. From customer testimonials to verifiable statistics, learn how to offer proof in your marketing. Continue reading “4 Ways to Offer Proof in Your Online Marketing Claims”