When you’re first starting out, every dollar that you spend on online marketing matters. You likely have multiple goals. You want to gain website traffic, increase your social media followers, and build your online reputation.
All these goals can be achieved with good marketing strategies. But, you might be able to speed up the process by increasing your online exposure. With brand recognition, it becomes easier to gain traction and get your foot through the door of your target market.
I’ll give you a few simple tips that you can use to increase your online exposure without having to increase your marketing budget. Continue reading “Increase Your Online Exposure Without Increasing Your Budget”
Keyword research is a necessary part of online marketing. In fact, you may spend hours researching keywords and deciding which ones to target. You’ll use these keywords in your content, marketing material, and advertisements. Though, these aren’t the only uses for your keyword research.
You should take advantage of the time that you’ve put into keyword research. Here are a few ways to utilize your keywords to boost sales, drive traffic, and build your online reputation. Continue reading “Additional Ways to Utilize Your Keyword Research to Boost Sales”
When you first launch your website, the quickest way to gain traction and expand your brand is to focus on a niche market. This means zeroing in on a smaller market with less competition. But, at some point, you may find that you’ve reached your full potential in your limited market.
If you’ve outgrown your niche market, it could be time to expand. Though, before you try to reach the global marketplace, you should take the time to carefully plan your new marketing strategy. Continue reading “How to Expand Your Online Marketing to the Global Marketplace”
The marketing landscape is constantly changing and evolving. If you want to get noticed, you need to employ multiple tools and resources in your marketing strategy. This includes the use of social media.
There’s plenty of advice on how to boost your social media marketing. Though, it’s not uncommon for your marketing strategy to grow stale. You might notice positive results after you start your marketing campaign, only for it to die off.
The following 5 solutions will help you revitalize your social media marketing strategy. You don’t need to scrap your campaign and start over. Just remember these 5 steps. Continue reading “5 Ways to Revitalize Your Social Media Marketing Strategy”
If you’re resting all your marketing ambitions on the hope that first-time visitors will make a purchase, you’re going to have trouble making any money. Only about 1% of visitors are ready to make a purchase during their first visit. On average, you’ll need about 4 or 5 points of contact before getting a sale.
A lead magnet is designed to help you capture the email address of these visitors so that you can direct them back to your sales funnel. They’re designed for the 99% of prospects that leave your site without making a purchase.
So, if you want to gain these email addresses, you should take the time to create an effective lead magnet. Continue reading “How to Create a Lead Magnet to Grow Your Email List”
There’s more to your content marketing strategy than your content. You can create as much content as you want. But, it won’t get you anywhere without brand visibility, repeat traffic, social media marketing, and other factors.
The following 5 key components will help ensure that you put your content to good use. When you spend time or money generating content, you don’t want it to be wasted. Pay attention to these 5 components:
- Brand visibility
- Website traffic
- Calls to action
- Multiple channels
- Quality content
Continue reading “5 Key Components to an Effective Content Marketing Strategy”
You’re likely already using social media as a part of your marketing strategy. If you get a lot of traffic to your website and don’t get a lot of attention on social media, then your business profile may be turning potential customers away.
Social media business profiles that connect with customers are more likely to result in high-converting traffic to your website. Continue reading “Creating a Social Media Business Profile That Connects with Customers”
The use of emotion in marketing goes back hundreds of years. Though, in the past hundred years, triggering an emotional reaction has become a science. Businesses have spent millions of dollars trying to learn which phrases, colors, layouts, images, and words are most likely to connect with people.
You don’t need to spend millions to gain these same benefits. You can learn from the research that’s already been performed. Continue reading “Tips for Triggering an Emotional Reaction in Your Sales Copy”
PPC ad campaigns remain an effective way to instantly gain conversion-ready prospects, as long as you know how to run your campaign.
If you do a great job of attracting the right visitors, the traffic that you generate from PPC ads is more likely to result in sales. Though, this will mean nothing if you can’t get people to click your ads. Learning how to increase your click-through rate will help you make better use of your PPC ad campaigns. Continue reading “Tips for Increasing Your PPC Ad Campaign Click-through Rate”
There are many components to search engine optimization. While it’s important to focus on keyword research, building backlinks, mobile optimization, site structure, and internal linking, there is another factor that may need your attention. Metadata should be an integral part of your SEO.
Metadata is defined as data that refers to other data. In the case of web page metadata, this helps search engines determine what type of content is contained in your web page. The following metadata is among the most important:
- Structured data
Continue reading “Increase Your Search Rankings with the Proper Use of Metadata”