November 2016

 

 

 

Description:
This video emphasizes the importance of video for marketing in business. Because video SEO is different from SEO for web pages, other tactics are necessary to increase the benefits of video marketing. Do’s and don’ts are provided in this video to create really effective video campaigns that will truly deliver.
Tags:
video marketing, video SEO, optimize videos, hosting or embedding, html5 tags, updating sitemap, posting to YouTube, SEO strategies, title and description of video, keyword research, using relevant keyword phrases, appropriate thumbnail

 

 

 

Description:
This video points out the importance of old web pages and how it can still help gain traffic. Some simple questions are given that should be asked by anyone planning to delete an old web page. If it still provides value to customers, and traffic to your business, then it’s still worth saving or at least updating.
Tags:
web pages, relevance, delete the page, SEO purposes, traffic, questions to ask, useful content, details, information, link to current pages, links, plugins, useful data, visitors, outdated products/services, redirect traffic, internal links, backlinks, updating content

 

 

 

Description:
This video discusses pricing strategies as an essential component of business and boosting sales. An important tip given is that the buyer prefers to have multiple options for a single product/service. This video also mentions buy-in programs, rewards programs, membership programs which can all help increase buyer activity like repeat purchases.
Tags:
current pricing strategy, adjust your pricing, multiple price points, buyer options, packages, add-ons, base price, lower price, premium price, savings program, rewards program, discounts, buy-in program, opt-in program, email marketing campaign, coupon codes

 

 

 

Description:
In this video the viewer will learn about how to improve the quality of traffic a website generates. Incoming traffic is important but the quality of traffic is even more significant. Specific steps are given to ensure any web page can get the right traffic to improve its sales performance.

Tags:
quality, website traffic, target market, customer base, check out competition, list of product/service features, target demographic, marketing material, facebook groups, online communities, voice of authority, generate content, beneficial, interesting, appealing landing page, look at your competition