In this video, the viewer is shown the concept of readability and how it is connected to a website’s ranking. Readability is defined and what type of content makes a higher readability score. Short paragraphs, short sentences and short words can actually boost SEO, make readers better understand your message and improves the total user experience.
readability, readability scales, limit sentences per paragraph, limit words per sentence, limit characters per word, shorten longer words, keep things short
This video defines bounce rates and how it can affect conversions in particular, and your business in general. Higher bounce rates are indicative of ineffective online marketing tactics. Several steps to lower bounce rates are presented to ensure your business is headed towards the right direction.
bounce rate, readability, page load speed, limit use of pop-up ads, have an effective call to action, include contact & social media links, regularly post to your website, pay attention to your target keywords, have a good title and description
This video presents the advantages of using videos over written content about products/services offered. Several tips and tricks are mentioned to make the steps easier for the layman to understand, as well as specific methods of creating an effective video for mobile marketing.
videos, mobile device, mobile marketing campaign, content, boost web traffic, product/service, solve a common problem, creating videos, screen capture, demo, slides, video clips, sharing videos, using social media
In this video, the role of social media is given credit for changing the world of internet marketing. With more and more subscribers on these platforms, specifically Facebook, entrepreneurs can follow some steps to ensure the success of their business venture.
social media, internet marketing, promote products/services, grow your email list, Facebook, new subscribers, marketing campaign, increase subscribers, sign up form, sweepstakes, special offers, exclusive content, quality content
In this video, the focus is on mobile apps and how it can help increase customer engagement, boost sales and improve search engine rankings. Steps are given as to how mobile apps can be used to gain customer trust, as well as improve consumption of product/services.
Mobile apps, customer engagement, connecting with customers, provide a benefit, can improve the way your customers use product/services, android